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• WarringtonWA
• Posted 24th Feb 2010
• Posted by: Fuel Recruitment
• Salary: GBP per annum
• Job Type: Permanent
• Reference: 2212965
• This job has been viewed 254 times since it was posted.

Job Description

Working within the Online Search department of a rapidly expanding Manchester based business, analysing all aspects of online search advertising and related sales data in order to identify and promote key online growth strategies. As a truly internationally company our clients have websites available in 20 different languages and they currently hold market leading positions in several of our key international source markets.

Key Responsibilities:

• To assist in the development and application of a range of statistical and analytical techniques for application to a wealth of global web search and sales revenue data in order to identify underlying patterns driving growth and profit streams.
• Analyse key drivers promoting traffic from main online search sources (Google, Yahoo! and MSN).
• Combine web search data with in-house sales data to understand emerging patterns in terms of areas of growth or high margin yields. Volume and CPA targets.
• Ongoing reporting of these results to senior management
• Assist in the bid management of existing online advertising programs.
• Ongoing analysis of results, continuous optimisation and improvement of campaigns to achieve and exceed

Key Attributes/Skills Required:

• Fluent in one or more European Language (ideally German)
• An interest and some knowledge of PPC marketing campaign strategy
• High level of IT literacy
• Self motivated and original thinker
• Organisational and planning skills

Desirable Skills/Attributes:

• Previous experience in managing large PPC campaigns
• Solid grounding in Statistical Analysis
• Fluent English Written and Verbal Knowledge of web analytics
• Proven ability in problem solving with focus on asking the right questions as well as seeking to answer them