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Bilingual PPC Executive

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  • Posted By: Fuel Recruitment
  • Address:
  • Date Posted: 24th Feb 2010
  • Salary: GBP per annum
  • Location: Warrington (WA)
  • Reference Code: 2212965
  • Views Since Posting: 240
  • Full Description:


Working within the Online Search department of a rapidly expanding Manchester based business, analysing all aspects of online search advertising and related sales data in order to identify and promote key online growth strategies. As a truly internationally company our clients have websites available in 20 different languages and they currently hold market leading positions in several of our key international source markets.

Key Responsibilities:

  • To assist in the development and application of a range of statistical and analytical techniques for application to a wealth of global web search and sales revenue data in order to identify underlying patterns driving growth and profit streams.
  • Analyse key drivers promoting traffic from main online search sources (Google, Yahoo! and MSN).
  • Combine web search data with in-house sales data to understand emerging patterns in terms of areas of growth or high margin yields.
    Volume and CPA targets.
  • Ongoing reporting of these results to senior management
  • Assist in the bid management of existing online advertising programs.
  • Ongoing analysis of results, continuous optimisation and improvement of campaigns to achieve and exceed

Key Attributes/Skills Required:

  • Fluent in one or more European Language (ideally German)
  • An interest and some knowledge of PPC marketing campaign strategy
  • High level of IT literacy
  • Self motivated and original thinker
  • Organisational and planning skills

Desirable Skills/Attributes:

  • Previous experience in managing large PPC campaigns
  • Solid grounding in Statistical Analysis
  • Fluent English Written and Verbal Knowledge of web analytics
  • Proven ability in problem solving with focus on asking the right questions as well as seeking to answer them

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